Gemini: Creatives & Entrepreneurs

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Welcome back to Gemini: Creatives & Entrepreneurs, your resource for building a durable business. In our last issue, we focused on delivering exceptional customer service with speed and empathy. Now that our current business is running smoothly, let's turn our attention to what's next: the spark of a new idea.

Instead of waiting for inspiration to strike for your next product, you can create it on demand. When you feel it's time to add something innovative to your lineup, not just a variation of what you already offer, you can use Gemini as a creative partner. Simply provide the context and ask it to brainstorm unexpected combinations: "My business sells handmade leather goods like wallets and belts. I want to create a new product that is innovative and appeals to a younger audience that is savvy with technology. Please brainstorm 10 new product ideas by combining 'handmade leather' with concepts from the 'consumer electronics' or 'everyday carry' world."

In this role, Gemini serves as the bridge between disparate concepts. It can synthesize seemingly unrelated concepts to generate truly novel ideas. It can use creative frameworks like SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) or simply act as an endless source of scenarios based on the question "what if" to break you out of conventional thinking and open up new possibilities.

Let’s create something new!

Your Gemini Task: Think about your core business or creative skill. Now, think of a completely unrelated industry or interest.

Ask Gemini (by combining the two): "Help me brainstorm new ideas. My core skill is [e.g., 'baking custom cakes']. I want to combine this with ideas from the world of [e.g., 'true crime podcasts']. Give me three unique product or service ideas that merge these two concepts."

The creative leap happens when you force an unusual combination, sparking unexpected and interesting results. Gemini can find the overlaps and create concepts you would have never considered on your own.

Spark your own creative session. Ask Gemini to "use the SCAMPER method to come up with new ideas for my coffee shop," "what are some unmet needs of remote workers in Byron, Georgia, that my business could solve," or "generate 5 names for a new subscription service for boxes of sustainable home goods.”

Each edition of Gemini: Creatives & Entrepreneurs will deliver:

In our next issue, we'll focus on planning for growth. We'll explore how to use Gemini to outline a simple business plan, set clear goals, and create a roadmap for the year ahead.

To your amplified success,
The Native Think Team