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Welcome back to Gemini: Creatives & Entrepreneurs! In our last issue, we focused on delivering exceptional customer service with speed and empathy. Now that our current business is running smoothly, let's turn our attention to what's next: the spark of a new idea.
As promised, this week we're focusing on idea generation. We'll explore powerful techniques to use Gemini as a brainstorming partner to invent new products, services, or creative projects that will excite your customers and grow your brand.
Imagine this: you feel it's time to add a new product to your lineup, but you're feeling uninspired. You want to create something innovative, not just a variation of what you already offer. Instead of waiting for inspiration to strike, you turn to Gemini and say, "My business sells handmade leather goods like wallets and belts. I want to create a new product that is innovative and appeals to a younger, tech savvy audience. Please brainstorm 10 new product ideas by combining 'handmade leather' with concepts from the 'consumer electronics' or 'everyday carry' world."
This is where Gemini will be your creative catalyst. It can synthesize seemingly unrelated concepts to generate truly novel ideas. It can use creative frameworks like SCAMPER (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse) or simply act as an endless source of "what if" scenarios to break you out of conventional thinking and open up new possibilities.
Let’s invent something new!
Your Gemini Task: Think about your core business or creative skill. Now, think of a completely unrelated industry or interest.
Ask Gemini (by combining the two): "Help me brainstorm new ideas. My core skill is [e.g., 'baking custom cakes']. I want to combine this with ideas from the [e.g., 'true crime podcast'] world. Give me three unique product or service ideas that merge these two concepts."
Notice how forcing an unusual combination can spark unexpected and interesting results. Gemini can find the overlaps and create concepts you would have never considered on your own.
Dive into Gemini and start your next brainstorming session. Ask it to "use the SCAMPER method to come up with new ideas for my coffee shop," "what are some unmet needs of remote workers in [your city], that my business could solve," or "generate 5 names for a new subscription box service focused on sustainable home goods."
Each edition of Gemini: Creatives & Entrepreneurs will deliver:
Actionable AI strategies for marketing, content, and operations.
Innovative prompts to overcome creative blocks.
Insights into how Gemini is shaping the future of creative and business tools.
Tips for using Gemini to understand your customers and market better.
In our next issue, we'll focus on planning for growth. We'll explore how to use Gemini to outline a simple business plan, set clear goals, and create a roadmap for the year ahead.
To your amplified success,
The Native Think Team