Gemini: Creatives & Entrepreneurs

Native Think is not affiliated with, endorsed by, or sponsored by Google. As Gemini can make mistakes, take time to double check results.

gemini.google.com

Feel free to use this newsletter in conversations with colleagues.

Welcome back to Gemini: Creatives & Entrepreneurs, your resource for building a durable business. Last week, we brought our brands to life by using Gemini's image generation to create stunning and original visuals. Now that your brand looks and sounds great, it's time to understand where it fits in the wider market.

Traditionally, planning your marketing strategy would require days of manual research. You would visit competitor websites, scroll through their social feeds, and try to piece together their strategy. Instead of that manual effort, you can get a clear picture in minutes. Simply ask Gemini: "Act as a marketing analyst. Here are the websites for my business and my three main competitors. Please analyze the marketing we direct to the public. Create a simple table that compares our target audience, our core marketing message, our pricing strategy, and the tone of our social media content. Then, identify one key area where my business has a unique advantage."

Gemini can quickly scan, read, and synthesize publicly available information, saving you hours of manual work. It helps you move beyond a "gut feeling" about your market by organizing real data, spotting patterns in competitor behavior, and highlighting opportunities for you to differentiate your brand.

Let’s find your competitive advantage!

Your Gemini Task: Identify one or two of your main competitors. It could be a local business in Byron or an online store you admire. Find the URL for their website or social media page.

Ask Gemini (by providing the link): "Please analyze the customer reviews for this competitor: [paste link to their Google Maps page, Yelp page, or a product page with reviews]. Summarize the top three things customers consistently praise and the top three things they consistently complain about."

Gemini’s real power is on display here as it instantly distills customer sentiment into actionable insights. The things customers complain about with your competitors are direct opportunities for you to win.

Put this insight into action and start exploring the market. Ask Gemini to "compare the marketing slogans for these three coffee shops," "what are some common marketing strategies for businesses that sell online and offer goods made by hand," or "act as a potential customer and tell me why you might choose my brand over this competitor." Let Gemini help you turn market data into a practical advantage.

Each edition of Gemini: Creatives & Entrepreneurs will deliver:

In our next issue, we'll focus on productivity. We’ll explore how you can use Gemini to manage your daily schedule, automate repetitive tasks, and free up more time to focus on creativity and growth.

To your amplified success,
The Native Think Team