Gemini: Creatives & Entrepreneurs

Native Think is not affiliated with, endorsed by, or sponsored by Google. As Gemini can make mistakes, take time to double check results.

gemini.google.com

Feel free to use this newsletter in conversations with colleagues.

Welcome back to Gemini: Creatives & Entrepreneurs, your resource for building a durable business. In our last issue, we built an onboarding plan to set your new hire up for success. Now that they are integrated, the next step is to give them, and yourself, a clear direction to channel that energy and talent.

So, what separates a thriving creative business from one that's just surviving? It's the deliberate move from a reactive, day-to-day hustle to a proactive, focused strategy for growth. Without this intentional shift, it's all too easy to get caught in "the busy trap", working hard but not necessarily on the things that move the needle. This reactive cycle leads to wasted effort, missed opportunities, and, for a new team member, a sense of confusion about how their work contributes to the bigger picture.

Making the leap from reactive work to proactive growth requires a system. By serving as your strategic facilitator, Gemini provides that system. It helps you elevate your thinking from the daily task list to the quarterly horizon and uses proven frameworks to translate your broad ambitions into a structured, actionable plan. This ensures you and your team are not only busy but also aligned and moving toward the same measurable outcomes.Let's chart your course for the next 90 days.

Your Gemini Task: Take a moment to think big picture. Looking at the next quarter, what are the two or three most important things you want to achieve? Don't worry about the "how" yet. Just focus on the "what." Is it launching a new service? Increasing your audience? Hitting a revenue target?

Ask Gemini (to set your quarterly goals): "Act as an experienced business strategist specializing in the OKR (Objectives and Key Results) framework. I am the founder of a [Your Business Type, e.g., 'boutique branding agency'] and I've recently brought on a Virtual Assistant. I need to set clear, motivating goals for the upcoming quarter.

My three main business ambitions for this quarter are:

[Ambition 1, e.g., 'Increase qualified client leads by 25%']

[Ambition 2, e.g., 'Launch our new 'Brand in a Box' service']

[Ambition 3, e.g., 'Streamline our content creation process to post more consistently']

Based on these ambitions, please draft a set of quarterly OKRs for the business. Then, create a separate set of aligned OKRs for me (The Founder) and my Virtual Assistant. Ensure our individual goals directly support the objectives for the whole company and present the output in a clear, structured format."

You now have a framework that connects every task to a strategic priority.

See the process of setting goals not as a corporate exercise, but as an act of creative leadership. A clear, documented plan becomes your compass for making decisions, empowering you and your team to say "no" to distractions and "yes" to the work that truly matters. This is how you transform vision into victory, one quarter at a time.

Each edition of Gemini: Creatives & Entrepreneurs will deliver:

In our next issue, we'll focus on momentum. We'll explore how to use Gemini to create a simple process to check in weekly to track progress against your new goals and keep your team in sync.

To your amplified success,
The Native Think Team