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Welcome back to Gemini: Creatives & Entrepreneurs. Last week we focused on getting media attention. This week, we'll focus on nurturing the attention we already have by creating a powerful first impression with our new email subscribers.
Imagine this: a potential customer discovers your brand and subscribes to your newsletter. They get a single, generic "Thanks for subscribing!" email and then... silence until your next scheduled issue. You've missed a golden opportunity to build a relationship, tell your story, and guide them toward becoming a loyal customer.
This is where Gemini gets to work as your automated marketing strategist. It can help you design and write an entire multi-part welcome email series that onboards new subscribers automatically. It can help you map out a sequence that provides value, builds trust, and introduces your brand's personality and products in a natural, engaging way.
Let’s create a warm welcome!
Your Gemini Task: Define the single most important thing you want a new subscriber to know or feel about your brand right after they join your list.
Ask Gemini (by defining your goal): "Help me outline a 3-part automated email welcome series for my handmade jewelry business. The goal is to build a connection and showcase my craftsmanship.
Email 1: Welcome them and offer a small discount.
Email 2: Tell my personal brand story.
Email 3: Showcase my most popular products.
Please draft a compelling subject line and a brief paragraph for each of the three emails."
Notice how Gemini can help you plan a strategic sequence, ensuring each email has a clear purpose that moves the relationship forward.
Dive into Gemini and build your own automated handshake. Ask it to "write an engaging 'Welcome to the community!' subject line," "help me brainstorm a free piece of valuable content I can offer new subscribers," or "draft an email that asks new subscribers about their biggest challenges related to my industry."
Each edition of Gemini: Creatives & Entrepreneurs will deliver:
Actionable AI strategies for marketing, content, and operations.
Innovative prompts to overcome creative blocks.
Insights into how Gemini is shaping the future of creative and business tools.
Tips for using Gemini to understand your customers and market better.
In our next issue, we'll focus on operations. We'll explore how to use Gemini to create Standard Operating Procedures (SOPs) for your business to ensure consistency and make it easier to delegate tasks.
To your amplified success,
The Native Think Team