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Welcome back to Gemini: Creatives & Entrepreneurs, your resource for building a durable business. Last week we focused on getting media attention. This week, we'll focus on nurturing the attention we already have by creating a powerful first impression with our new subscribers for email.
Consider the missed opportunity when a potential customer discovers your brand and subscribes to your newsletter. They get a single, generic "Thanks for subscribing!" email and then, silence until your next scheduled issue. This is a crucial moment to build a relationship, tell your story, and guide them toward becoming a loyal customer.
With Gemini, you can transform this critical moment into a powerful onboarding experience. Think of it as your automated marketing strategist, ready to help you design and write an entire series of welcome emails. It will help you map out a sequence that provides value, builds trust, and introduces your brand's personality and products in a natural, engaging way.
Let’s create a warm welcome!
Your Gemini Task: Define the single most important thing you want a new subscriber to know or feel about your brand right after they join your list.
Ask Gemini (by defining your goal): "Help me outline a series of automated welcome emails in three parts for my handmade jewelry business. The goal is to build a connection and showcase my craftsmanship.
Email 1: Welcome them and offer a small discount.
Email 2: Tell my personal brand story.
Email 3: Showcase my most popular products.
Please draft a compelling subject line and a brief paragraph for each of the three emails."
Providing this context is key. It allows Gemini to move beyond a simple command and construct a strategic sequence where each email purposefully builds on the last to foster a strong customer relationship.
Put this welcome strategy into motion. Ask Gemini to "write an engaging subject line that says 'Welcome to the community!,'" "help me brainstorm a free piece of valuable content I can offer new subscribers," or "draft an email that asks new subscribers about their biggest challenges related to my industry."
Each edition of Gemini: Creatives & Entrepreneurs will deliver:
Actionable strategies using AI for marketing, content, and operations.
Innovative prompts to overcome blocks in creativity.
Insights into how Gemini is shaping the future of tools for creative work and business.
Tips for using Gemini to understand your customers and market better.
In our next issue, we'll focus on operations. We'll explore how to use Gemini to create Standard Operating Procedures for your business to ensure consistency and make it easier to delegate tasks.
To your amplified success,
The Native Think Team